Paid Facebook Advertising: Is it worth it for your salon?

Paid Facebook Advertising: Is it worth it for your salon?

Virtually everyone uses Facebook. The site has around 2 billion users to date, and that number is growing every day. If you own a local salon, and are looking for a better way to grow your client base, then paid Facebook advertising might have caught your attention.  What’s Involved With Facebook Advertising? The best way to utilise your ads is by targeting local regions. Obviously, your work as a salon owner is regional, so make sure Facebook knows where you’re located and who you want to target in your ads. A strong creative is also super important. Images need to be enticing and attract attention if you are to get any interest.  What are the Benefits of Facebook Advertising? As a salon owner, you’re in a unique position to build a following. Most of your clients will jump at the opportunity to ‘like’ your business on Facebook, and will likely share any special promotions you’ve got going or cute pictures they like. This is called word-of-mouth advertising and it’s the single best way to get your paid ads to pay-off. It not only will spread the word about your business, but will also give your promos an extra boost and your website higher rankings in search results. For as little as $10 a day for a month we can build a fan base for your business, promote your special offers to new clients, and even sell some of your salon goodies through Facebook advertising. In the end, local paid advertising through Facebook is a brilliant idea if you’d like to generate new clients and build your salon’s brand in...
Does your Salon need a date?

Does your Salon need a date?

The benefits of Social Media for your salon and why its vital to date your clients.  Owning a salon is a dream come true for many hair stylists and beauticians, but there is so much more to the process than you might realise. Advertising, engaging your clients, and generating a buzz about your new found business is the key to true success as a small business owner. If you want to get people chitchatting about your super star salon, you have to get social! Social media is the easiest way to do this. Wondering how it works, or are you overwhelmed by technology? Don’t be! Here are a few ways your salon can benefit from social media “dating” . It helps you develop your brand What does your salon offer that others don’t? Free wine with mani-pedis? A shoulder massage with a cut and style? Whatever your Unique Selling Proposition (USP) is, you have to let people know, and the only way you can do that is by branding your salon accordingly. Social media helps you do that. Even if your salon is already well-established, social media helps you engage your audience further, thereby generating more interest and appointments (dates!). You Can Show Off Your Work Social media is super convenient for showing off pictures of cute haircuts, special hairstyles, and other examples of your work. Pictures say a thousand words, and you can make the most of them by sharing real pics on your social media channels. Keeping “it real” is key. Offer and Advertise Specials The best way to generate interest for special promos you’re offering is to...
Which Social Media Site is Right?

Which Social Media Site is Right?

Its a question we get asked a lot here at The Salon Project. Its a great one and you need to consider which ones are the perfect fit for you salon. Lets firstly go through the main 4 for our industry. 1. Facebook We all probably have a personal page on Facebook but what about a business page? Facebook is vital these days for a business and especially a service business. Not only does it help you stay in front of your current customers and improve retention, but the fact that everyone is on it also helps you gain more exposure and potentially more clients. With 69.5% of Australians on Facebook your business really cant afford not to be in this space. Facebook is relevant for all age groups 18-65+! The average user checks their Facebook 30 times per week! Its the top dog! 2. Instagram There has been a huge growth in Instagram lately. Its a great platform to showcase your latest work, giving clients (and potential clients) an idea visually of how amazing your salon is.  If your client base is generally a younger audience (under 35) its oh so important you have a presence on Instagram because thats where they are! Instagram is great to drive followers to your website (and book an appointment) run contents and gain new business through the use of hashtags! 3. Twitter While it does tend to be more male dominated females are still using  Twitter and its a great way to win new customers. Average age of users is a little younger than facebook so its important to consider this and its fit with...